Loyal Guru: Loyalty Management made Easier.
The SaaS-based loyalty management firm, by the name of Loyal Guru, is based in Barcelona, Spain.
Loyal Guru is led by CEO Borja Sanfeliu. It is able to collect and use all of a retailer’s omnichannel consumer information in a centralized view. This information is used to generate micro-segments based on how people buy things. It also helps to launch hundreds of one-on-one personalized offers and loyalty programs, which will improve customer-retailer relationships across all channels: pos systems, e-commerce, customer service, and emails.
Customers’ information is gathered from any source with Loyal Guru. It will be cleaned, stored, enriched, and shared with all kinds of retailers. The platform handles the huge amount of data that comes from millions of consumers, thousands of SKUs, and hundreds of product types in the retail industry.
Features:
- Using truly personalized promotions you can reach every single one of your consumers across all channels
- Effectively manage and administer every step of the promotions workflow as well as your marketing expenses in-house
- Grow and manage your trade spend with Loyal Guru’s loyalty management
- Optimize promotions with ease
- Set and improve benchmark for CPG negotiations
- Negotiate up to 2% of the additional promotional budget from CPG’s flexible loyalty programs
Hence, you can experience top-notch technology and retail expertise under one cloud-based platform to help you achieve next-level omnichannel marketing.
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