Segment | Customer Data Platform | Client Targeting | CDP
Segment is a prominent customer data platform on the market. It is one of the favorites while working with SaaS startups.
Features:
- Unify data points and give your technology stack the ability to communicate with one another so you can gain a better understanding of users throughout their customer journey, better-personalized targeting, better data to make faster and better business decisions, align data across departments and teams (such as marketing, development, and so on), and much more.
- Improve client targeting across the whole customer journey. You get the idea. From website visitors receiving personalized Intercom messages to landing page visitors receiving custom-tailored advertising via Google Display. Segment has over 300 native connections with many of your favorite platforms, with additional options available through Zapier and custom APIs.
- In minutes, you may create your own data warehouses, which are prepared and schematized for consistent data. Another important feature of Segment is Functions, which allows you to link numerous apps (thousands) with just a few lines of JS. On the website, you may learn more about the functions.
Pricing:
You may sign up for free and begin utilizing the platform right now. The free plan allows you to track up to 1000 visits each month from only two different sources. Upgrade to the team plan for an additional $120 per month. There is also a business plan accessible for which you may schedule a demo.
In short, Segment is a customer data platform (CDP) that helps you collect, clean, and activate your customer data.
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