Heap Analytics | Digital Insights Platform | User Journey | CX
Heap Analytics is a popular digital insights platform utilized by many businesses for analytics, reporting, and optimization.
Features:
Heap Analytics is made up of three main components: data analytics, data management, and data foundation. It has since gone a long way in terms of feature development.
- Get detailed information on how people interact with and utilize your product. Journey maps are a new tool that helps you visualize the processes customers take, from initial acquisition/onboarding flows through new product feature releases, with simplicity. The maps can be seen using event tables or visual routes.
- ‘Suggestions’ is a great nice function that highlights locations where you can address certain pathways and sections inside your application, which you may prioritize.
- Other analytics capabilities include segmentation analysis (i.e. cohort analysis), the ability to examine reports in a variety of formats, including table graphs and charts, and the ability to create your own custom dashboards of your most relevant data.
- There are also ‘playbooks,’ which are pre-built templates, as well as alternative methods for generating reports rapidly.
- There’s a lot more to see in Heap, such as data enrichment and governance capabilities for data management.
In short, Heap is the only digital insights platform that shows everything users do on your site, revealing the unknowns that stay invisible with other tools.
To read about more companies in the CX domain, click here.
